I'd stay here again in a heart beat. It's an older building that's received a complete face lift. Yes, the floors may creak a bit, rooms are small and the lift is slow but it's Europe! It reminds me of a W Hotel's stylishness, a little rock, a little zen, lots of glamour. Black wall paper, velvet, leather, chrome, skulls, crystals. I got a great deal on Jet-setter for $200 a night. My room faced out back, looking at a modern office building. Not the best view but quiet. The bathroom was a good size, with a free rainfall shower head in one corner. Since there was no shower door or curtain, water pretty much gets all over the floor but they do provide slippers to use so you don't get your feet wet after. Be sure to check out the roof top bar. Drinks are pricey at $18 but delicious. Small bites are served too. Location can't be beat. Less than 10 minute walk to Piccadilly or Oxford Circus stations. Lots of restaurants, pubs and shopping nearby. Definitely more of a trendy/posh neighborhood. Breakfast was also great. It's a buffet for about $12 or you can order a la carte. They even toasted me some gluten-free bread and cooked me some oatmeal to order. They have several gluten-free vegan cereals to chose from as well as fresh fruit and almond or soy milk. The coconut chia muesli they buy from Whole Foods is the bomb. I went back for three refills. American coffee is also fantastic. Restaurant was also peaceful and quiet. Nothing worse than those hectic overcrowded hotel breakfast buffets, ugh! You will leave this one in a zen state.